The graphic design industry is on the surge to explore and develop innovative creations in software, rising trends, and various tactics for standing out from the existing competition.
Augmented reality (AR) has emerged as a stargazing advancement that has restructured the traditional methods which were involved in graphic designing to intriguing the interest of their targeted audience.
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Let us understand how augmented reality (AR) has revamped the existing practices and norms in the graphic designing industry. So let’s begin.
What is Augmented reality (AR)?
Augmented reality is a digital experience in which a graphic designer enhances the real world aspects with the help of computer generated visuals. Augmented reality (AR) is an integrated process which fuses the real world sensory with real time content using Simultaneous Localisation and Mapping (SLAM).
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Stages of AR Development:
1) Sensing of the surrounding
The AR devices are advanced to sense the objects around the set up on a real time basis through GPS, gyroscope, camera, lasers and more.
2) Accurate identification and image processing
The AR technology picks up the sensor data for recognising the object position in the surrounding for augmenting. These high tech devices use image processing and recognition algorithms for tracking the positioning of the objects in real space.
3) Displaying of the graphics
The later process involves generating and compiling the computer generated graphics along with the actual physical environment. With the right blending of both the aspects, users will be able to experience objects similar to holograms.
4) The progressive future of augmented reality in graphic design
Augmented reality (AR) will play a pivotal role in moulding the future of graphic design,it is beneficial that AR can resolve day to day life challenges of the users.
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Let’s have a glance at some of the potential future implementation of the AR in Graphic Design:
- Interactive packaging and labels
- Augmented advertising campaigns
- Enhanced exhibition and trade show displays
- Virtual product try-ons and fittings
- Immersive educational materials and tutorials
- AR-enhanced business presentations and pitch materials
- Dynamic and responsive web design elements
- Real-time data visualisation in physical spaces
Augmented reality (AR) is redesigning the existing thought patterns and execution of workflow more efficiently. It is changing graphic design for the better. It blends digital elements with the real world to create interactive experiences. Graphic designers are using AR to animate static content, such as posters, packaging designs, which makes them more engaging with features that are accessible via phones or QR codes. One example for this is the Zomato AR view menu. This AR view of the menu allows you to see what your food looks like in real life.
Also, AR enhances virtual and mixed reality applications, offering dynamic environments for advertising, architecture and more. As AR technology is advancing and integrates with other technologies like 5G, IoT and AI, its importance in graphic design also expands, making the future more interactive and engaging.
This blog encompasses detailed information on Augmented Reality and how it can improve the future of graphic design. If you are passionate about learning graphic design and augmented reality, join Arena Animation for their unique graphic design courses, animation, web design, game design, VFX and more. They offer an expansive syllabus taught by industry professionals who are highly skilled in their field of expertise, their institutes are situated in the prime locations of Kolkata making it easier for students to reach easily. Their graphic design course fee in Kolkata is also affordable with a dedicated placement cell helping you throughout the process of your job search. Hence, Arena Animation is the best graphic design institute in Kolkata!