Whenever KFC or Coca-Cola are mentioned, the first thing that comes to mind is their iconic brand logo. This highlights the importance of a strong brand in the business world. A great logo is key for brand recognition. Logos are vital in developing a brand reputation and raising customer awareness. Creating such an impactful brand is undoubtedly challenging. If you aspire to design iconic logos for popular brands, graphic design colleges in Kolkata can offer you the right opportunity to pursue your dreams.
The Indian graphic design market is set for major growth. By 2023, it will likely see a 7.3% yearly increase and many new job opportunities. Demand is rising from the fast-growing e-commerce and social media sectors (Source: https://www.tribuneindia.com/news/impact-feature/graphic-design-trends-in-india-2023-opportunities-future-523642#). This shows that there is also a high demand for logo designers.
As mentioned earlier, making a logo takes work. However, graphic designers follow a few tricks that help them create amazing brand logos. In this article, we will learn about them in detail.
Logo-Making Tricks That Graphic Designers Follow
Do a thorough research about the company
Creating a logo with proper research about the company may result in a clear and effective logo. This could waste both your time and the company’s time. To avoid this, it’s crucial to ask yourself: “What is this business all about, and who is the target audience?” Always keep in mind that your logo should resonate with your ideal customer. Analyzing competitors’ logos to gather ideas and ensure your logo stands out is also important.
Choose the theme color
The choice of color is among many aspects that need to be emphasized. Typically, designers choose a color scheme before determining the other details. Colors are a major factor in choosing other aspects because not every typeface or shape goes nicely with every color scheme.
Considering that the nature of each hue best defines it. Different colors complement many subjects. An appropriate color scheme makes the design appear polished, organized, and consistent. Enroll in the best graphic designing course in Kolkata if you also want to experiment with color to create perfect logos. Here, you can get ideas about playing with different colors to make an amazing logo.
Authenticity is must
Authenticity is essential when creating logos. A unique logo can effectively represent a company, showing who it is and what it offers customers. A logo is more than just images and words; it portrays the company’s story. The main slogan for creating an organization’s logo should be ‘Be original, be creative.’ For more knowledge, you can take a proper graphic design course.
Make it clean and tidy
A clean logo is not only more approachable but also captures the attention of customers effectively. Keeping your logo clean improves readability. It does so by using blank space. This approach fosters minimalistic design. It’s unnecessary to fill all available space; instead, focus on creating a distinctive and clean image using various shapes.
Consider Apple. Its logo, a bitten apple, aims to set it apart. This strategy allows clarity with other fruits. Also, the logo’s simplicity makes it easy to use in various marketing materials without a background.With the assistance of the top Graphic Design Institute in Kolkata, you can acquire the necessary skills to create an appealing logo that captivates potential customers’ attention to the brand. These are some of the tips and tricks graphic designers use when they try to create logos for any organization.