Advertising has had a great transformation, evolving from print ad to engaging and interactive digital experiences. With the advancement in technology, the way businesses connect with their consumers has fundamentally shifted. Digital marketing has emerged as one of the most prominent ways of marketing. This form of marketing businesses has become dominant and has also brought in commendable results.
With the development in technology and creativity, use of CGI (computer-generated imagery) in digital marketing has come up as one of the groundbreaking tools. This has redefined the definition of advertising and has left the consumers mesmerised.
Are you someone who is passionate about VFX and wants to impress the audience with your skills in advertising? Enroll in a VFX course from a reputed institute that offers in depth knowledge into VFX and other related courses.
What is Computer-generated Imagery?
CGI or computer generated imagery is using computers to create images, like images or videos. It is like drawing or sketching with your computer, but in 3D. You can make anything, from the real world to your imaginations.
In advertising, CGI plays the role of creating appealing visual elements which are impossible to capture on camera to narrate the brand character stories in 2D and 3D.
A VFX course in Kolkata will equip you with the necessary skills required to excel in VFX and CGI.
Benefits of Using CGI in Advertising
Extensive Creative Capabilities
A range of advertising possibilities are opened to brands and businesses through CGI. Anything can be made real, hence there is no limitation. It is possible to showcase a product in the most unique way giving life to your imagination. The video graphics can help your brand to be noticed by the audience in ways that no other can do.
Significant Increase in Visibility and Audience Interaction
CGI ads are not just visually appealing; they also stimulate interest and keep the audience engaged for a longer time. Showcasing products or messages in engaging ways helps consumers focus on them hence causing them to always recall brands that presented it that way. Thus, it helps in reinforcing the likelihood of such customers consuming from those businesses again and positively impacting their business success rate.
Affordable Advertising Options
Using CGI in marketing is budget-friendly. Traditional advertisement methods can be very expensive; for example organising a photoshoot or building a physical set can be costly as it involves paying professionals, securing locations among others. CGI helps to avoid these high costs by creating visuals digitally. This saves a lot of money because you do not have to spend on physical production. Ultimately this leads to significant savings which enables reallocation of your budget elsewhere making sure that all other aspects are taken care off thereby improving marketing strategies through impactful and quality advertisements at lower costs.
Role of CGI and VFX in Advertising
CGI and VFX are a boon to advertising. You can create unique and unreal things that catch people’s attention. Imagine demonstrating a product that does not even exist yet or making a boring product look attractive? That is what CGI allows you to do! Additionally, it can save money and time by creating whole worlds on a computer. And, the best part? We can replace people and protect animals by using CGI instead of real ones in ads.
Also, CGI ads are very flexible. If you need to change something, you can tweak and update them easily. And let’s not forget about the 360-degree view that CGI offers, which not only looks interesting but also helps consumers understand products better, leading to fewer returns and more sales.
In short, CGI is revolutionising advertising by offering endless creative possibilities, cost-efficiency, flexibility, and a better customer experience. It is no wonder everyone is talking about it!
If this excites you to learn VFX or CGI and work on them, enroll in a VFX course in Arena Animation. Here, not only will you learn the conventional way, you will also learn new trends and industry demand skills, both theoretically and practically which helps you in the long run.
Examples of CGI in Advertising
Here are a few examples of CGI ads that went viral –
- Greta Gerwig’s “Barbie” film has been a marketing masterclass, with pink AirBnB, pink Google, and Burger King’s pink burger. The world’s “most loved doll” advanced in 2023 when a massive 3D computer-generated advertisement appeared in front of Dubai’s tallest building, the Burj Khalifa.
The commercial showcases an enormous Barbie emerging from her Mattel package, decked out in a black stiletto, white cat-eye sunglasses, and a strapless striped dress. The advertisement swiftly joined the list of CGI commercials that went viral, receiving over 3.5 million views on Instagram, thanks to its realistic details and fluid animation.
- Jacquemus, which is among the French fashion brands set up way back in 2009 released an advertisement that became a major sensation on the internet during summer of 2023. The ad showcased an enormous version of their Le Bambimou handbag that had been minimalistically designed using beautiful patterns. The enormous bag gradually grew more and more big until it was finally afloat at French seaside areas.
It reminded people just how bold and fun Jacquemus as a brand really is. Nobody could believe seeing such a giant purse floating on water; many were left awestruck. This way Jacquemus could reach out to more people now than before due to its viral effects; it went beyond mere fashionists to include all nationals.
- If there is one American beauty brand that is famous for high-quality cosmetic products, it’s Maybelline. The beauty brand has built quite a reputation over time as one of the most famous CGI marketing campaigns in the world. The manufacturer’s ad featuring their Lash Sensational Sky High Mascara served them well this time round by bringing media attention towards its latest advertising campaign. In that particular commercial, a tube train comes down into an underground station with the mascara.
Likewise, above-ground double-decker buses had gigantic eyelashes; as they cruised alleys along city streets every now and then luring great attention. In these cities where people hustled up and down using public transport, a really gigantic mascara wand seemed to magically appear from among adjacent buildings each time traffic reached halt near those buses. Such instances are known today as world-wide wave effects because although such things do not have physical existence some people thought they were real.
Challenges of Using CGI in Advertising
Creating engaging CGI and VFX advertisements is not an easy task. It brings forth a wide range of possibilities but also has its own drawbacks. Among them are expensive production costs, need for specialised skills and expert talent; they must blend well into live action footage. Also, finding a middle ground between reality and imagination presents many challenges with technical limitations as one overriding issue that requires great detail in anticipation and accomplishment.
Arena Animation – Best VFX Institute in Kolkata
Arena Animation offers a comprehensive syllabus in VFX course and other unique courses that they offer. The courses are taught by highly skilled professionals in the industry who train the students based on modern trends in technology. They are located at the prime locations of Kolkata making it easily accessible to people from all over the city. Their VFX course fee is the most affordable in the city and the placement cell at Arena Animation helps you throughout the job search until you land a successful job.